eConnect Email Blog

I “Like” you. I’ll “Share” you with my friends if you impress me. If I really “Like” you, I may even “Comment” about you. No, these are not notes dug out of a middle-school girl’s locker. They’re the short version of what (hopefully) goes on in the minds of your Facebook fans every time they […]

Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you that do, the next step is integrating the various aspects of […]

As you probably already know, or maybe are just noticing, changes for your brand’s Facebook page have just rolled out as of this past Friday, March 30th.  All Facebook brand pages have now been converted to the Timeline layout that most of us have seen on many of our friends’ personal pages.  With this conversion […]

So your company has a Facebook fan page. Maybe you’ve got a couple hundred likes, and you want to take it to the next level. You added a “Like us on Facebook” link to your eConnect email campaigns, expecting your Facebook fan club to explode like Justin Bieber’s. It’s been a week since you hit […]

Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must […]