eConnect Email Blog

We are happy to announce that we’ve rolled out a series of instructional video tutorials to help familiarize you with some of the basic functions offered within eConnect Email.  So if you’re a visual learner sit back, turn up your speakers and grab a cup of joe while we walk you through some of the basic functionality […]

Did you know that you have less than 60 seconds to get your message across to most of your email subscribers?  Once a subscriber clicks on your email, they typically spend less than a minute absorbing information and determining whether the email is pertinent to them before they decide to keep it or trash it.  […]

First impressions make up a huge percentage of the overall impact you will have on any given reader of your marketing emails. Experts estimate that in a face-to-face first contact, you have seven seconds to make your first impression and that 93% of that impression will be based on non-verbal factors. In the email world, […]