eConnect Email Blog

Over the holiday season, I used my mobile phone more often than usual for a variety of tasks: checking email and Facebook, shopping online, browsing the internet. Being stuck in a car for 10 hours and away from your office for over a week necessitates some creativity when it comes to staying connected. Because I […]

Statistics show that approximately 10% of email recipients will check their email on a mobile device. Not too big a splash, right? Should you be worried about the experience those 10% have if it means completely rethinking your approach to email design? Before you write off this segment of viewers, let’s take a closer look […]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts […]

Mobile Previews have arrived, along with a long-awaited adjustment in the unsubscribe process. Now see your email rendering in five popular devices in addition to 29 email clients An exciting addition to eConnect Email launched over the weekend: Mobile Previews! This is an addition to our already awesome Inbox Previews, an add-on service inside eConnect […]