eConnect Email Blog

Is your email marketing campaign struggling to get off the ground? Maybe you’ve spent a lot of time crafting beautiful emails with enticing copy and images, but more often than not, your subscribers are hitting delete without even opening the message. Let’s take a look at four ways to increase your open rates and maximize […]

How successful is your email marketing campaign? That can be a tough question to answer, especially since so many elements must work together to create measurable success. The real question, then, should be how you can quantify success in order to know when you’ve got it and what you can change in order to generate […]

In a climate dominated by social media services, it’s more important than ever that your email marketing campaign is targeting the right audience with the right message. In order to avoid getting lost in the shuffle of RSS feeds, Twitter posts, Facebook updates, and blogging, you need to know that your email recipients are opening […]