(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes.  It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act. What I took [...]

Some help on understanding the not-so-new US CAN-SPAM Act. Navigating the new CAN-SPAM Act About James Trumbly:Director of Business Development for eConnect Email, an email marketing software company. James enjoys spending time at the beach and traveling in his free time. Follow him on twitter @eConnectEmail