eConnect Email Blog

(Via deliverability.com) According to Return Path, even top firms can’t seem to get it right when it comes to managing subscriber opt-outs or unsubscribes.  It turns out that many of them still lack proper IT setup to help them manage opt-outs and some of these top firms even violate the CAN-SPAM Act. What I took […]

Some help on understanding the not-so-new US CAN-SPAM Act. Navigating the new CAN-SPAM Act