It’s happened to all of us. You hit an “I Agree” or “Subscribe” or “Buy” button without reading the fine print, only to discover that you’ve inadvertently signed up for a monthly newsletter, weekly promotional flyer, and daily deal alerts, all without intending to. When the first email arrives, you franticly click the unsubscribe button [...]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a [...]

We have just rolled out a number of new features to eConnect Email, and we are very excited to share them with you here.  As always, we want to make eConnect Email better, stronger and more fun to use, so this new batch of updates is geared towards making subscriber management and campaign building easier [...]

What is this “preference center” thing about? Simply put, the preference center is a kind of membership page where your subscribers can update their information and subscription preferences.  This gives them the convenience of making changes to their subscription when they want.  For example, one of your subscribers (let’s call him John) is switching to [...]