eConnect Email Blog

You’d never begin a project that you knew was going to fail, would you? Yet every day, email marketers doom their email campaigns to failure simply by not taking the time to learn about and avoid common mistakes. When you build safeguards against the most commonly made email marketing mistakes, you can ensure that the […]

Purchasing an email list can sound like an easy solution to the problem of how to begin a new email marketing campaign or how to breathe new life into a campaign that’s not performing well. But the truth is that email lists are more likely to undermine your marketing efforts and your company’s customer relations […]