Loren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make the “render rate” an industry standard. The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the [...]

Loren McDonald at Email Insider has an interesting post up that talks about “render rate.” In a nutshell, EEC is looking at getting support to make “render rate” an industry standard. The “render rate” is a new industry-wide metric created to measure the initial level of email engagement more accurately and consistently than the open [...]