eConnect Email Blog

We know how important segmentation is in allowing you to target your subscribers with the most relevant content. So in the last few months we’ve been doing a lot of work on our segments feature, including releasing our new segments builder and extending the way rules could be created. We’re now excited to unveil one of our […]

Location can be a powerful tool in driving relevance in email marketing. Whether it’s providing local information or personalizing your content to match local conditions, knowing where your subscribers are is the first step. Collecting this information isn’t always easy though, so we’re excited to introduce a new way to create mailing list segments based […]

In January, you will see a brand new segment builder from eConnect Email. We’re excited to give you a sneak peek at changes that will make it easier than ever to create highly targeted email campaigns. A new segment builder We’ve updated the segments interface so you can now create rules in one simple step: […]

Loyalty-targeted emails can result in open rates as much as 40 percent higher than bulk mailings. That’s a statistic worth noting. If you don’t currently use segmentation to cater to subscriber preferences and build loyalty among existing customers, now is the time to start. Thank You Notes A simple “thank you” for subscribing, purchasing, or […]