eConnect Email Blog

Oh, for the good ol’ days of email marketing. You remember those days—the ones where customer engagement meant opening, clicking, and forwarding. Back then (okay, it wasn’t that long ago) determining the success or failure of your email campaign was as simple as monitoring a few key metrics. Today, customer engagement is a whole different […]

As 2011 draws to a close, email marketers should already be planning their strategies for the 2012. While 2011 saw the establishment of new technologies as mainstream, 2012 will enable us to deepen our engagement with these technologies, thereby catering more effectively to an ever more mobile and connected audience. Without further ado, let’s dive […]

Facebook has been hyped to the point where some marketers have pronounced email to be dead. Of course, it should be intuitive that as long as people still have email addresses, email can’t be dead. Email marketing reaches people where Facebook can’t. Just like Facebook reaches people where email can’t. That’s why the two must […]