eConnect Email Blog

Introducing the new and improved eConnect Email, your go-to email marketing platform. Featuring enhanced usability, customization and security- the new eConnect Email will make building your email campaigns a breeze! To begin, we restructured eConnect Email from the ground up with several new and exciting features. We now have a template builder where you can […]

Today’s consumers have moved beyond being impressed with social media marketing efforts. Nowadays, it’s not impressive; it’s expected. But that’s old news for most marketers. If you don’t have a solid social media strategy in place, you’re a step behind. For those of you that do, the next step is integrating the various aspects of […]

With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those aspects of social media that help increase trust and brand recognition among your target audience. […]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a […]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts […]