With the advent of social media, online marketing arenas have been altered permanently and drastically. People love the instant gratification social media offers as well as the increased possibilities for conversation and relationship. For businesses, that means capitalizing on those aspects of social media that help increase trust and brand recognition among your target audience. [...]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a [...]

The explosion of social media and mobile devices has proved to be a game-changer for email marketing. While email marketing is alive and thriving, strategies must change to capitalize on consumer behavior in order for companies to leverage their email marketing campaigns most effectively.  As we look back over 2010, we can note the shifts [...]

The year 2010 brought huge changes in the way consumers interact with companies online. As social media opened the door for increased interaction between businesses and their customers, marketing efforts were often left scrambling to keep up with the changing demands of the new marketing landscape. As we head into 2011, the lessons we learned [...]

The team at eConnect Email would like to wish you and your family a very wonderful Thanksgiving. eConnect Email has a lot to be thankful for this year! We are continuing to work on providing a superior email marketing platform and wanted to share with you our latest product updates. As always we welcome your [...]