eConnect Email Blog

I can hear some of you groaning now. Testing, you say? Please, don’t talk to me about testing. I know. The very thought of testing is enough to send some of you into hibernation for the winter. But before you settle down for a long winter’s nap, let’s take a look at how testing can […]

Is your email marketing program in need of a redesign? If you haven’t evaluated your marketing practices since last year, then it’s time to ask some pertinent questions about your marketing objectives and strategy. Consider these best practices and start your new year off on the right foot. 1.     Craft Your Welcome Letter as a […]

The year 2010 brought huge changes in the way consumers interact with companies online. As social media opened the door for increased interaction between businesses and their customers, marketing efforts were often left scrambling to keep up with the changing demands of the new marketing landscape. As we head into 2011, the lessons we learned […]

Are you tired of mediocre open rates from your email campaigns? What if you could eliminate the frustration of guessing at subject lines and content that will gain the attention of your subscribers? Imagine getting great results the first time you send out an email. When it comes to email marketing split testing is a […]

I wish there was more we could do to get email marketers to use the tools available to them to help increase reader response. So much effort is put into making campaigns look beautiful but often the technology to help increase reader statistics are never used. So, on your next campaign, please consider the following […]