eConnect Email Blog

With every email you send, it gets easier to fall into old habits. Before you know it, they all start to look the same, or even worse, to incorporate some flagrant email marketing errors. If you haven’t taken the time to flesh out your “To Don’t” list, start by correcting these common mistakes: 1.  Failing […]

As the average person’s email habits have evolved over time, the goals and strategies of email marketing have had to evolve as well. People no longer open and read every email they receive and they often maintain two or more accounts to help them filter out promotional messages from personal ones. In order to continue […]