Social media has undoubtedly been in the spotlight for the last couple of years. It’s time email marketing received its due praise. While it’s true that social media can accomplish things like reaching a broad audience and encouraging conversations with customers, email marketing offers its own list of benefits that social media will never be able to [...]

Your call to action is arguably the most important element of your email marketing messages. Because it provides the link between passive reading and active clicking, it supersedes even the supremacy of the subject line. But many businesses fail to treat it with the respect it deserves. Subject lines tend to get all the attention [...]

When was the last time you created an email and sent it out to your entire subscriber list? Last week? Lifecycle marketing offers a more personal approach to creating emails by targeting them toward customers at various stages in their relationship with your company. By segmenting your audience based on their current interest level, you [...]

Choosing the right day to launch and send your email campaigns can have a huge effect overall results. Much of the process of deciding on a day will initially rely on intuition (Will people be packing up for the weekend on Friday and therefore be less likely to open emails? Will they be stuck in [...]

Here’s how to make your product remarkable, according to Seth Godin – it’s about getting your ideas to spread, and to get your ideas to spread, you must be remarkable so that your ideas are “worth making a remark about.”  Godin uses a Japanese word called “Otaku” to describe what he’s after.  The word has [...]